Creative directors The Style Council and phototgrapher/film director Mikael Jansson collaborated on the Graff Butterfly Campaign.

Styled by  Emmanuelle Alt and shot at Villa La Vigie in the South of France, the campaign explores the transformative power of the Butterfly collection as Graff embarks upon a new creative journey. A fresh face for the incomparable world of Graff, Dutch model Rianne Van Rompaey perfectly embodies the coveted confidence Graff jewels inspire, a talisman for transformation, strength and freedom.

The campaign includes film, print and digital images.​