Mikael Jansson was chosen by Swarovski to shoot the campaign for the launch of its Galaxy lab-grown diamond fine jewelry collection, the first designed by the house Creative Director Giovanna Engelbert who describes the pieces as igniting a journey into uncharted territories of design and creativity.​

​The campaign imagery perfectly captures the feeling of otherworldly wonder radiating from the collection lab-grown diamonds that are identical to their mined counterparts in every way but how they originate.