There’s a storm brewing! White Claw came to Great Bowery Licensing’s Trunk Archive team seeking visual creative to complement their brand identity to use in a new “Bring the Wave” campaign online and in global advertising campaigns.
“There are those that see the storm,” proclaims the ad campaign. “And those that see the perfect wave." White Claw was seeking extraordinary imagery of surfers riding the perfect wave, as imagined in their iconic logo for White Claw Hard Seltzer.
On receipt of the project brief, Trunk Archive’s research team tapped exclusive artist Steven Lippman, who has a range of incredible surfing portraits thanks to his passion for surfing and skateboarding.
The campaign is live across global White Claw media and has recently been renewed for a second year.