Elegant trails, passed down from father to son. This Father's Day, Great Bowery Licensing brand Trunk Archive partnered with luxury fragrance brand, Guerlain, for a touching new campaign featuring imagery licensed via Trunk Archive.

Since 1959, Guerlain men’s fragrances have occupied a special place in the hearts and minds of men. Passed down from fathers to sons, and grandfathers to grandsons alike, they tell a story of emotion, tradition and legacy.

Like the fragrances in the collection, each image curated and licensed via Trunk Archive has its own story, shade, and lesson. For the campaign, Guerlain licensed art by exclusive Trunk Archive artists including Rodney Smith, Pamela Hanson, and Peggy Sirota.

The campaign lived on Guerlain’s owned and operated site, with promotion on social media.