Loewe makes a statement with its Spring/Summer 2024 pre-collection campaign.
The campaign features a cast of eclectic talents, including the legendary actress Maggie Smith, alongside it-generation actors Josh O’Connor, Dakota Fanning, Greta Lee, K-Pop star Taeoyong and many others, photographed by Juergen Teller.
Streeters artists Ama Quashie and Andy Hillman took care of manicure and set design, respectively.
Andy Hillman’s set includes spontaneous tableaus before piles of thrift store furniture, bright vintage sofas, or model Fei Fei Sun standing on the diving board of a scum-filled pool, which underlines the high-low juxtaposition presented in Loewe’s campaigns. While Ama Quashie brings a pop of nail colour, where necessary, to match the bright pieces from Loewe’s Spring/Summer 2024 pre-collection.