Alex Brownsell, co-founder and creative director of Bleach London, launches hair dye collaboration with Heaven by Marc Jocobs. This collection marks the first time a luxury fashion brand has ventured into a hair color collaboration.​
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“I think our brands share some DNA, with irreverent ideas and grungy nostalgic aesthetics, so when a product collaboration was suggested, we jumped at the chance,” says Streeters’ hairstylist Brownsell, “We wanted to create a color collection with futuristic tones, unlike anything we’d seen or done before.”​