M.A.P photographer Casper Kofi was enrolled by Madhappy and Columbia Sportswear to shoot the campaign for their Winter 2022 Outdoors collection, the second collaboration between the two brands.

As a label centered around driving the mental health conversation, Madhappy’s Columbia collaborations intends to shed light on the link between spending time outdoors and improved mental health.

Set against a backdrop of beautiful mountain, forest and lake landscapes, the campaign evokes the uplifting and healing power of a day spent in nature.