M.A.P | Madhappy x Columbia Sportswear
M.A.P photographer Casper Kofi was enrolled by Madhappy and Columbia Sportswear to shoot the campaign for their Winter 2022 Outdoors collection, the second collaboration between the two brands.
As a label centered around driving the mental health conversation, Madhappy’s Columbia collaborations intends to shed light on the link between spending time outdoors and improved mental health.
Set against a backdrop of beautiful mountain, forest and lake landscapes, the campaign evokes the uplifting and healing power of a day spent in nature.