Great Bowery Licensing brand Granted embarked on a multi-year partnership with the legendary jewelry maker Tiffany & Co.
The project aims to enhance Tiffany & Co.’s brand heritage storytelling capabilities by building a more comprehensive and robust archive that visually represents the brand’s legacy. This specific project focused on the designer Jean Schlumberger, who ushered in an unprecedented chapter of jewelry design when he began his legendary collaboration with Tiffany in 1956.
The Granted team researched and explored Schlumberger’s life, work, residences, influences, and notable people donning his unique designs to provide Tiffany & Co. with an expansive selection of work to examine.
Upon their selection, the Granted team negotiated and cleared rights to use the content for the specific terms requested by the Tiffany & Co. team. Imagery licensed includes the one shown here by Magnum Photos artist Bruce Davidson.
The campaign is currently live on the Tiffany & Co.’s website, and assets are being used for both Press and Cross-Channel marketing efforts.