Great Bowery Licensing brand Granted recently partnered with luxury skincare brand La Mer to research, negotiate rights to, and license work for their Mother’s Day and Father’s Day Gift Guide campaigns.

The campaign's goal was to inspire customers to choose La Mer as the ultimate "thank you" to honor all that parents do for their loved ones and encourage them to take good care of themselves, too.

La Mer partnered with Granted, leveraging our industry expertise and our vast network of premium photographers, to provide content research, talent approvals, rights negotiation, and image licensing for work in and beyond the Trunk Archive and Gallery Stock artist portfolios.

The campaigns lived on CremeDeLaMer.com for Mother’s Day and Father’s Day 2023 and are promoted on La Mer’s social media and press platforms.