Hugo Boss came to Great Bowery Licensing’s Granted team to develop an influencer campaign that leveraged the brand’s archival work.
Granted activates its global network within the creative industries to offer unparalleled content solution services. From research to third-party rights clearances, Granted helps clients present their archives to connect authentically with younger consumers to create a shared experience across all generations.
Granted identified and negotiated approvals to use work from copyright holders and subjects from a 1980s Boss campaign.
The campaign imagery highlights the brand’s classic suiting and offers a vintage portrait of masculinity in fashion.