Great Bowery Licensing’s team partnered with 1972 Agency and Jamie Perlman’s studio and staff to source imagery for the redesign of CHANEL’s “Our Climate Plan” digital destination focused on sustainability.
The CHANEL sustainability ambition is to create lasting positive impact both within and beyond their House. 1972 Agency tasked the Great Bowery Licensing team with finding the perfect mix of imagery and motion to express this ambition, while also representing the elevated and premium nature of the Chanel brand identity.
Great Bowery Licensing’s team provided motion footage from Gallery Stock artists Robert Eder and Tinker Street/Brenton Little, plus imagery from exclusive Trunk Archive artists including Spencer Lowell, Ken Kochey, and Olga Ush.
The licensed content is currently showcased online at Chanel.com/us/climate-report, with additional rights cleared for use in social media, press, and archival usage.