Great Bowery Licensing brand Gallery Stock teamed up with Expedia Group, VRBO, and Hotels.com to develop elevated travel content for their pioneering digital platform, ROADBOOK.
ROADBOOK is a new digital space for the world’s creative travelers. Their aim is to look at travel with a new lens: how to move around the world more consciously, with more purpose? Pulling together long reads on the future of travel, city guides, narrative photo essays and more, they are building a network of like-minded individuals on their own physical and personal journeys.
Gallery Stock tapped artwork by exclusive artists Mark Hartman, Marcus Koppen, Spencer Wells, Andy Stenz, and more. The team secured photographer approvals from all artists to have their work featured in the ROADBOOK content and licensed for digital use.
The selected content is currently in use across digital platforms including native, mobile, tablet, web, and commercial online usage. The teams are in talks to expand the content to more cities in 2023.