This summer, in partnership with Meet Boston, Coveteur leveraged its unparalleled talent network and creative capabilities to produce a three-part, talent-led custom content series with tastemakers Isabella Thorp, Dylana Suarez, Nyja Richardson to uncover their curated Boston picks to resonate with Coveteur’s travel-obsessed audience.
Coming to life through captivating talent-shot photos, social-first videos, & a high-impact layout, this personalized series helped to position Boston as the cosmopolitan destination during the summer season and beyond. Through each tastemaker’s distinct POV, we engaged Coveteur’s travel-obsessed readers as we shined a light on everything from the top hotels, to the best restaurants, to the extensive attractions to explore.
Supported by a strategic amplification plan across Coveteur's site, social, and newsletter, this one-of-a-kind, talent-led program created a trusted connection with Coveteur’s discerning readers, while keeping the city top-of-mind for a friend trip, family trip, solo or otherwise.
Discover the collaboration here & here.