At Coveteur, our beauty coverage is about indulging in the unique ways we take care of and interpret our bodies to present reflections of our truest selves. We spotlight the best of what’s new and next in the beauty business and have paved the way for digital innovation for over 10 years.
This spring, Coveteur partners with Wella Professionals, one of the world’s best leading innovative beauty brands, for over 140 years, to create an immersive digital experience that offers Wella fans and the beauty-obsessed alike the opportunity to interact digitally.
Coming to life through a 14-day, Web3 digital experience, Coveteur launches ‘The Wella Generator’ in partnership with the name-sake beauty brand. Launching on May 16 at 12:00 AM EST, NFT holders can spin ‘The Wella Generator’ once a day for a chance to collect an exclusive prize. After users collect the prizes, there is the opportunity to redeem them for IRL products & experiences, gift cards, or NFTs. With 20 lucky winners receiving a voucher to The Wella Store that you can redeem for product & a chance to win a grand prize, this immersive digital experience will reach beauty-obsessed audiences within and beyond the Coveteur ecosystem.
Discover the announcement here.