In 2022, Coveteur worked with Marc Jacobs to produce an impactful, cross-channel campaign to promote the brand’s holiday collection through an immersive gift guide.

Coming to life through custom Coveteur-designed graphics and leveraging Marc Jacobs seasonal campaign imagery, this custom feature created an eye-catching on-site reader experience, serving as the ultimate form of inspiration for holiday gifting. From serviceable recommendations for how each piece can be integrated into one’s wardrobe for the season, to seamlessly shoppable product integrations, this immersive shopping experience showcased why Marc Jacobs' latest pieces serve as the perfect gift for others - or simply for yourself.

Created exclusively for Marc Jacobs, this bespoke feature included a co-branded custom navigation bar on Coveteur.com driving traffic to marcjacobs.com. Coupled with strategic cross -channel amplification tactics, to position Marc Jacobs’ latest pieces as wardrobe staples, this partnership generated awareness and consideration among Coveteur’s most discerning, style -savvy readers.

Discover the collaboration here.