Coveteur | Loewe
In partnership with Loewe, Coveteur leveraged its unparalleled talent network and creative capabilities to produce a narrative-driven custom content feature with Shavone Charles to showcase the luxury brand's iconic Amazona bag through her distinct lens.
Coming to life through captivating custom-shot photos and videos, and a high-impact, seamlessly-shoppable feature on Coveteur.com, this custom program helped to reposition the Amazona bag as the quintessential accessory for young cultural vanguards—engaging Coveteur’s style-savvy Gen Z and Millennial audience—by offering an authentic POV into a typical day for a multi-hyphenate creative and the way they lean on personal style to bring their sense of self to the forefront.
Supported by a strategic amplification plan across Coveteur's site, social, and newsletter, as well as substantial earned media, press coverage and talent social promotion, we reached luxury-minded, style-savvy consumers across the entire Coveteur digital ecosystem and beyond—not only building greater brand awareness for Loewe and the Amazona bag, but ultimately driving strong purchase consideration and traffic to shop on Loewe.com.
Discover the collaboration here.