Coveteur | Lexus
n 2022, Lexus approached Coveteur to produce an impactful, cross-channel campaign to promote the new Lexus RX.
Leveraging Coveteur's unparalleled talent network, we tapped style insider and content creator, Meeka Hossain, to share how she stays creatively fueled and inspired beyond her typical 9-5 workday.
Coming to life through captivating, talent-shot imagery and personal, narrative-driven storytelling, this custom feature dives deep to unveil Meeka's unique passions, projects and ventures—and speaks to how the new Lexus RX serves as the ultimate form of inspiration, while simultaneously being the driving force behind her most creative endeavors and explorations.
Created exclusively for Lexus, this bespoke feature was wrapped in the brand's campaign imagery and display ads, and coupled with strategic cross-channel amplification tactics, to position the Lexus RX as the must-have luxury vehicle for multihyphenates like Meeka, while generating awareness and consideration among Coveteur's audience of luxury-minded creatives.
Discover the collaboration here.