In October 2023, Coveteur served as Lands' End exclusive creative partner to shoot, style, and produce its fall outerwear campaign. Coming to life in several natural environments in New York, Coveteur captured style-forward talent and models in various candid lifestyle settings, to bring the brand's newest collection to life in a way that repositioned Lands’ End as a destination for fashion-forward seasonal staples, beyond basics.
Leveraging Coveteur's in-house Artists in Residence photographers, stylists and directors, this collaboration showcased the timeless versatility of Lands’ Ends collections through a modern and elevated lens—sparking first-time purchase consideration among Millennials, while simultaneously resonating with existing Gen X consumers.
Further amplified on Coveteur’s site with a shoppable custom content feature, our Senior Style Editor, Camille Freestone, brought this bespoke outwear campaign to life. Through her in-the-know fashion perspective and seasonal styling tips, this feature engaged Coveteur’s fashion-obsessed readers, sparking style inspiration for the fall and winter season ahead.Discover the collaboration here.