This spring, in partnership with Anthropologie, Coveteur leveraged its unparalleled talent network and creative capabilities to produce a narrative-driven custom content feature with New-Mexico-based creator, Sisilia Piring, to showcase the brand’s newest spring dress collection.​

Coming to life through captivating talent-shot photos, custom, Coveteur-designed graphics, and a high-impact, seamlessly-shoppable feature on Coveteur.com, this custom program helped to position Anthropologie as the go-to destination for spring dress shopping. Through Sisilia’s authentic POV, we engaged Coveteur’s style-savvy Gen Z and Millennial audience as we discussed how her role as a photographer influences the silhouettes and types of garments she chooses—along with the various ways she styles and finds inspiration for spring dressing.​

Supported by a strategic amplification plan across Coveteur's site, social, and newsletter, we reached style-savvy consumers across the entire Coveteur digital ecosystem and beyond—not only building greater brand awareness for Anthropologie ahead of spring shopping, but ultimately driving strong purchase consideration and traffic to shop on anthropologie.com.​
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Discover the collaboration here. ​