Acne Studios is allowing customers to add a personal touch to its classic denim, offering its first-ever range of customizable pieces.
The Swedish brand’s most iconic styles are getting an update with symbols, letters and numbers created specifically for this launch. Available in a variety of washes, vintage five-pocket jean styles like the Mece, 2002, 1996 and 2021M, as well as the Morris Jacket, the denim can be personalized with motifs in six different colored threads. Each piece can be designed with four characters or three letters with a symbol.
In celebration of the launch, Acne has tapped model Lily McMenamy, shot by CLM photographer Thistle Brown, in a campaign inspired by the ’70s and body paint.