BOWIE Talent Lexie Lombard was selected to participate in a social campaign with Halfdays – an outdoor brand for the modern woman. Halfdays prides themselves on being a brand that doesn’t compromise fit, function and style and they thought Lexie would help showcase their pieces perfectly.
Halfdays reached out to Lexie and sent her all of their most fashionable ski gear. Lexie was then invited to participate in a Ski trip where she was able to capture the content in all of her new pieces.
This campaign was a huge success for BOWIE x Lexie x Halfdays.