BOWIE Artist Alfred Bramsen was approached by Farfetch to participate in their latest social campaign focused on individuality and experimentation with fashion. The larger Farfetch campaign takes inspiration from our current obsession with Y2K fashion icons and features Kim Cattrall, Josh Hartnett, Steve Lacy, and Maria Isabel. ​
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Representing fashion lovers of all ages and backgrounds, the social cast represents the Farfetch consumer. “It’s about the freedom to wear what you want, for yourself. Everything is a remix”, says Ronoojoy Dam, Senior Global Brand & Culture Director at Farfetch. ​
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As part of the program, Alfred shot an Instagram Reel video showing how he unboxes and wears his favorite Prada pieces, highlighting the ease of shopping on Farfetch to receive unique designer pieces directly to your door.