When Spotify offered B&A studio Vasava the opportunity to design the covers for their ”Hits Different” playlist, they came to the right place. Spotify tasked Vasava with creating engaging covers that connect with a young audience, and Vasava used the visual solution of emojis to complete the assignment successfully.
Vasava designed unique emojis that displayed the story behind each artist on their respective covers. They did the same for Spotify’s video advertisements for the playlist, giving a dynamic edge to the ads.
This campaign is integral to Spotify’s goal of maintaining their status as a leading music streaming platform by connecting with the undercurrents of younger generations and proves Vasava’s unique creativity when developing