Created as part of Ralph Lauren’s ongoing collaboration with Fortnite, the Polo Ralph Lauren × Fortnite P-Wing Boots are a limited-edition collectable ‘phygital’ boot. Found Studio created the launch film as well as a digital version of the boot to live within the game.
The film showcase tells an unboxing story, revealing the boot and its technical details within a dimly lit industrial environment that nods to the game itself. The industrial environment takes cues from the Race to Greatness by Polo Ralph Lauren created in Fortnite game.
The sport-inspired Polo Ralph Lauren × Fortnite P-Wing Boot was first introduced as part of the Digital Outfits launched in 2022, and merges the energy of Fortnite with Ralph Lauren’s iconic legacy. This project was created entirely in Unreal Engine, which enabled a seamless transition of the assets into the Fortnite game environment.