We are excited to share Found Studio’s latest project for Ralph Lauren. The Pink Pony campaign is a global initiative to support programs that reduce disparities in cancer care and ensure quality treatment. Found was tasked with creating a suite of assets showcasing the campaign’s exclusive fund-raising hoodie, the wider Pink Pony collection, and the iconic Ralph Lauren Pony logo.

Part of Found’s process involved experimenting with different thread textures and developing a Houdini toolkit to reproduce the fast-paced embroidery. The results are a choreography of mesmerizing needlework and threads that elevate the Pink Pony, aligning it with the Ralph Lauren ethos of quality and craft.