B&A Hairstylist Miwako Urasugi worked with Olaplex on their recent healthy hair campaign. ​
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Miwako usually styles hair on heads, but this campaign presented her with the opportunity to sculpt intricate yet delicate arrangements of hair to adorn the company's signature, distinct bottle. The ad was a key piece in Olaplex's campaign showcasing how their products support strong, healthy hair, and Miwako's creations visually demonstrated the strength of Olaplex's products to boost hair health. ​
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The project was featured on out of home placements all over New York City, including placements in Times Square and across from B&A's SoHo office space.