The goal was to create something that truly reflected the audience's experience during the three-day event. The starting point for this year's campaign was a simple 3D shape: the cube, who embarks on a hero's journey of its own. CUBE represents OFFF's diverse audience, and each new area it explores represents the learning experience of OFFF's talks and workshops. Through thoughtful animation and behavior, the curious hero navigates the six stages of the creative process that make up each chapter, undergoing a genuine journey and emerging victorious in the end.

Vasava worked closely with Found Studio to develop the narrative and the different stages that CUBE traverses, capturing the look and feel of Barcelona's Design Hub and architecture while evoking different emotions for each space. They also collaborated with Combustion Studio to create the sound effects and music that would effectively communicate CUBE's experience.

The 22nd edition of OFFF drew in 4,500 visitors per day from 65 countries. The festival featured a lineup of 78 extraordinary speakers from around the world, as well as workshops, masterclasses, live painting sessions, music and audiovisual performances, and incredible vibes. ​