Creative Directors The Style Council have had a longstanding relationship with jewelry house Graff and Graffabulous is the latest of many campaign they have devised for them over the years.​

“Graffabulous” is an ongoing high end jewelry campaign conceived as an odyssey structured in six chapters, the first two being “The Legend of Marmaids” and “Goddess of Divinity”. The breathtaking display of high jewelry harnesses the power of one of the greatest gatherings of gems ever seen in a single collection and invites the viewer to immerse themselves in a fantastical world.​

The campaign is a collaboration between M.A.P The Style Council and Streeters stylist Imruh Asha, hair stylist Anthony Turner and make-up artist Lynsey Alexander.​

The work was licensed and used for PR and marketing purposes in print, film, animation, POS, digital, and social.

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