M.A.P photographer Derek Henderson shot the campaign for the Louis Vuitton & People for Wildlife environmental partnership.
Working with local communities, this five year environmental partnership to maintain and improve biodiversity in a 400,000 hectare area in northeast Australia. This partnership contributes to LVMH's target of saving5 million hectares of flora and fauna habitat by 2030 as well as the UN biodiversity Conference agreement (COP-15) to protect 30% of the planets land by the same year.
Derek Henderson is renowned for his beautiful landscape photography, especially of the Australian land that he knows so well. This project masterfully conveys the beauty and importance of the natural habitats the Louis Vuitton & People for Wildlife partnership aims to protect.