M.A.P | Chanel

After shooting Chanel's Fall Winter 2020/21 and Fall Winter 2021/22 Haute Couture campaigns, Mikael Jansson was selected to shoot Chanel Métiers d’Art 2021/22 collection campaign. 

Jansson shot stills and directed moving images as part of the campaign.

The work was licensed and used for PR and marketing purposes in print, billboards, POS, digital, and social media.

Modeled by Adit Priscilla, Mica Argañaraz, and Loli Bahia, the campaign beautifully showcases the craft of embroiderers, goldsmiths, feather workers, pleaters and shoemakers which the Métiers d’Arts collection celebrates.

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