Ciroc came to Great Bowery Licensing brand Gallery Stock to develop ad creative for a campaign promoting their limited time only flavor, Ciroc Juicy Blood Orange.
Quintessentially summer, the spirit behind Ciroc Juicy Blood Orange was meant to capture that ethereal spirit of warmth, joy, and celebration, in imagery.
The Gallery Stock team researched a set of imagery based on the theme “Here for Summer,” and ultimately worked with exclusive artist Guillaume Lechat to license a set of lifestyle images that capture the warm glow of ethereal sunshine. The imagery included unidentifiable models, streamlining clearance approvals so the campaign could be put into production fast.
The campaign ran online, in print, and OOH across the United States, promoting the “new taste of summer."