Coveteur, Trunk Archive & Gallery Stock | Van Cleef & Arpels

In April 2022, Van Cleef & Arpels approached Coveteur to produce an impactful, cross-channel media campaign to promote the brand's iconic Two Butterfly collection.

Leveraging Coveteur's access to Great Bowery's licensing brands, Coveteur created an immersive editorial shopping guide, 'An Ode to Spring,' inspired by the motifs and sentiments of the Two Butterfly collection. 

Featuring a highly-curated selection of inspirational imagery from Trunk Archive and Gallery Stock, this feature brought the ethos of spring to life through stunning visuals—from lush gardens and landscapes to stylish vignettes and more. 

Created specifically for Van Cleef & Arpels, the feature was wrapped exclusively in the brand's campaign display ads, and included one (1x) shoppable product integration, to position the Two Butterfly collection as the pinnacle representation of spring style, while generating awareness and consideration for Van Cleef & Arpels among Coveteur's luxury-minded, style-savvy readers.

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