In partnership with Sorel, Coveteur leveraged its unparalleled talent network and creative capabilities to produce a narrative-driven custom content feature with buyer and content creator, Monica San Luis, to showcase the brand’s newest sports sandals through her distinct lens.
Coming to life through captivating custom-shot photos and videos, and a high-impact, seamlessly-shoppable feature on Coveteur.com, this custom program helped to position Sorel’s sports sandals as the go-to shoe for the activities and hobbies beyond an individual’s 9-5. Through Monica’s authentic POV, we engaged Coveteur’s style-savvy Gen Z and Millennial audience as we discussed how her personal style—specifically her footwear choices—evolve as she balances content creation, a 9-to-5, and a busy social-life.
Supported by a strategic amplification plan across Coveteur's site, social, and newsletter, we reached style-savvy consumers across the entire Coveteur digital ecosystem and beyond—not only building greater brand awareness for Sorel and the brand’s latest sports shoes, but ultimately driving strong purchase consideration and traffic to shop on sorel.com.
Discover the collaboration here.