This September, in partnership with Malin + Goetz, Coveteur tapped two of our trusted staffers to craft a custom iteration or our beloved ‘We-Tried It’ series to spotlight the brand’s newest Strawberry collection.

Coming to life through staffer-shot imagery and an intimate, interview-style Q&A with Coveteur’s Creative Director, Talun Zeitoun and Managing Editor, Annie Eisen, we crafted a comprehensive review of the eau de perfume, perfume oil, and candle within the latest collection. 

Spotlighting the role fragrance plays in Talun’s life, to his personal relationship with fruity smells to the emotions Malin + Goetz’s latest scent evokes for him, Coveteur’s team built a halo of awareness for the brand’s new line among our fragrance-obsessed audience.