Coveteur B&A | Amazon The Drop

In 2022, Coveteur partnered with Amazon's The Drop to create a limited-edition collection of nine (9x) timeless wardrobe essentials—from pleated wide-leg chinos to a statement shoulder trench and more. 

As the brand's first-ever collaboration with an editorial publisher, the Coveteur x The Drop collection was thoughtfully designed by Coveteur’s editorial team to serve as the ultimate resource for standout closet pieces, and an easy way to upgrade your wardrobe in a cost-effective and size-inclusive way.  

Shot by Coveteur, the collection was modeled by Coveteur’s beauty editor, Ama Kwarteng, and Filipino-American tastemaker, Kelsey Merritt. Tapping select artists from B&A, the shoot came to life through the lens of stylist Candice Lee Waldman, hair stylist Miwako Urasugi, and makeup artist Miguel Lledo . Promoted extensively across Coveteur's site, social, and newsletter channels, the collection was available to shop for only 30 hours, and kicked off with a live stream from Coveteur editors on Amazon.com, which one of the highest viewed streams in Amazon's history.

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