Coveteur | Avocado
In Spring 2022, Avocado approached Coveteur to create a custom content program to promote the brand's sustainable core collection around Earth Day.
Leveraging Coveteur's talent network, we tapped artist and wellness influencer, Mia Ghloar, to share her typical morning routine in a new editorial series, 'Wake Up With Me.'
Custom shot by a Chicago-based photographer and videographer from Coveteur's network, this custom feature offers readers an intimate look at how Mia cultivates a meaningful morning routine—with Avocado's collection at the forefront. Seamlessly weaving the unparalleled benefits of Avocado's products into Mia's narrative—from offering a restful night's sleep to their all-natural, organic composition being a game-changer (and non-negotiable) for her lifestyle, this feature created an impactful connection between the brand and Coveteur's sustainably-minded readers.
Supported by a robust amplification plan across site, social, newsletter and talent platforms, this program created an impactful halo of awareness for Avocado, while driving consideration and traffic to shop through extensive shoppable integrations.
Discover the collaboration here.