BOWIE talent and stylist Mecca James-Williams became a Madewell Partner for the brand’s latest Spring Denim 2023 collection. The social campaign saw Mecca showcase the fresh range of styles available and unexpected combinations to inspire, by styling a hero denim piece in three different ways. ​
​
Mecca’s content was shared across her Instagram channel - to her 38K followers - and the brand has cross-promoted across their channels through paid social marketing. ​