B&A | Ralph Lauren

For the 2021 holiday campaign, Eevolver was tasked with taking the iconic Polo Bears, along with a new friend bear, on a journey from the Ralph Lauren flagship store in NYC, through the enchantment of Central Park, the snowy streets of London, Paris' Eiffel Tower, and culminating their journey with the bustling skyline of Shanghai, before returning to NYC… While creating this iconic spot, the focus was to build upon the previous campaigns, while integrating a modern style. The Eevolver team achieved both through the story and the approach to the production by integrating the newest real-time technologies to bring the furred bears to life… The team combined Unreal’s technology with motion capture and keyframe animation. Each scene was fully built in 3D so it can be seen from all angles in context with the lighting, textures, fx, and animation.

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