B&A | Intel
When Partners in Crime Studio was tasked with creating global visual guidelines for Intel, the future-focused design practice jumped at the opportunity to design a robust catalog of assets for the company. The Intel brand is deeply embedded with corner-to-corner thinking, so the purpose of Partners in Crime’s massive undertaking was to develop a comprehensive Intel Illustration Library by creating visuals that expand on this framework of thinking.
To fulfill the brief, Partners in Crime created a set of assets that can be built upon, allowing the Intel brand to maintain a seamless aesthetic from region to region across the globe. This kit of parts now serves as a north star for future Intel brand illustration and establishes guidelines for internal and external partners across all media. The assets include over 200 2D and 3D environment and conceptual illustrations and animations. Partners in Crime was a natural choice for this project, given their track record as exceptional creative solutions providers who fuse strategic thinking with brand development.