B&A | Amazon AMP

VASAVA created kinetic type animation for the launch of Amazon's AMP, an online platform that allows anyone in the world to create their own live radio programming. Each animation expresses the platform's fluidity and works as a key design element alongside the copies and gif images of AMP's creators provided by 72andSunny. For the AMP logo, VASAVA also created waves in the "m" that are reminiscent of radio waves.

The launch campaign contains eight dynamic pieces, each of which introduce the world to a AMP's community of creators and radio amateurs who are reinventing live radio and inviting everyone to tune in.

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