Great Bowery Licensing’s Trunk Archive team partnered with Vogue editors to promote Rennaï, an avant-garde beauty brand. The branded content collaboration showcases the power of captivating imagery to shape brand narratives in elevated ways.
Utilizing artist Fernando Gomez's image, Trunk Archive provided the visual cornerstone for Vogue's branded content. Titled “How Rennaï’s Avant-Garde Beauty Flagship is Setting a New Standard for Self-Care”, the resulting feature story elevates Rennaï’s mission as a beacon of opulence and innovation.
Through its use of extraordinary imagery from Trunk Archive and strategic storytelling from Vogue, the campaign captures Rennaï's essence, driving engagement and anticipation for its grand debut.
View the branded content feature here.