"In turbulent times, experience matters." Great Bowery Licensing’s Trunk Archive team recently collaborated with Publicis Communications Schweiz AG to develop a marketing campaign for UBS in Asia. With 160 years of experience in managing uncertainty, UBS's investment expertise serves as the cornerstone of the campaign's message. "It takes skill, knowledge, and a global viewpoint to discern opportunities amidst market fluctuations,” the creative asserts.
Drawing from the rich archive of artist Sandro Baebler, whose imagery is available for licensing exclusively with Trunk Archive, Publicis seamlessly integrated his evocative photography to reinforce the campaign's theme of seasoned expertise. Baebler's work resonates with the spirit of navigating uncertainty and amplifies the message of seeing the broader perspective.
The resulting ad creative, licensed for global usage across all media channels, stands as a testament to the pinnacle of learned experience. Its visually arresting composition reinforces the campaign's narrative of adeptly navigating volatile markets.