This fall, in partnership with Aesop, Coveteur tapped our trusted Beauty Director, Ama Kwarteng, to craft a bespoke custom content feature to spotlight the brand’s Othertopia collection and new Ouranon fragrance.
Coming to life through a narrative-driven feature, our Beauty Director leveraged her trusted editorial expertise to draw inherent parallels between the sentiments of a well-written novel and the equally satisfying, sensory pleasure of a spritz of Ouranon.
Spotlighting the final scent in Aesop’s Othertopia fragrance range, Ama crafts an engaging story around the warm scent and lavender top notes along with a spotlight on the brand’s new New York City flagship store, creating a halo of awareness for the brand’s new line among Coveteur’s fragrance-obsessed audience.
Discover the collaboration here.